Making money from design and print
Personalised stationery makes a really nice gift for someone who loves to write. If
you can dream up some unique or unusual designs for letterheads, cards
and envelopes, then bring it all together in a nice attractive package,
you could quickly gain orders by selling them through giftshops and
stationery outlets. Study the market and see what`s available, then
imagine how you could make something better. Print plans for hobbyists who like to make wooden toys or soft toys from fabrics. These
are always popular. If you can come up with some imaginative designs
that are easy to make, you could be on to a winner. You can sell them
from a mail order catalogue with photographs of the finished item.
Advertise in woodworking magazines, hobbyist magazines, and sewing
magazines, depending on the type of market you`re aiming at. Start your own leaflet printing and distribution service. There
are always plenty of new and well established small businesses who rely
on leaflet distribution to inform prospective customers of their
services. Tree surgeons, double glazing firms, take-aways (menu/price
lists), decorators, to name but a few, will always find this service
useful. Design and print three or four different sets of leaflets at a
time and deliver them together to save on distribution costs. Advise
clients to offer some kind of printed discount voucher to get the best
response and increase sales. A good result would mean satisfied clients
will return again and again to use your service. Design and print calendars based upon an astrological theme. The
two ideas go well together. Suitable photographs or illustrations could
be accompanied by astrological predictions for each month. A successful
design could sell well through card shops and stationers, or any other
shop that sells calendars. Alternatively, send your designs to firms
who specialise in printing calendars. Wedding stationery is always in demand, so why not design your own? Start
small by using your home computer and printer, to offer a cheaper
alternative to the expensive stationery supplied through printing
firms. Use the best cards and papers you can obtain however, to achieve
a professional finish. Once established, consider purchasing a hot foil
printer and eventually a lithographic printer.
Start a regular newsletter for small specialised businesses. These
are normally well received, and potentially very profitable. Sold by
annual subscription, thousands of copies could be printed, based on a
few well presented articles. Double sided, full colour printing on A3
folded into an A4 size publication normally works best. Full colour is
expensive however, so stick to 2 or 3 colours with black and white
photographs until success is assured. Print I.D. cards in laminated plastic. Photo
business cards and club membership cards can easily be produced using a
good home computer and printer. With the right kind of software, a
supply of materials and a small affordable laminator, you can be in
business in no time. Canvas small businesses and clubs with a good
selection of samples to gain orders. Eventually, you may get enough
repeat business to concentrate solely on the design and print work. You
could then employ a rep to expand the business further. Design and print limited edition screenprints to sell through art shops or on the internet. Screenprinting
is an easy way to reproduce your artistic ideas. Remember Andy Warhol?
If you`ve never tried it before, check out your local art college for
course availability, or find a good reference book in your local
library. Alternatively go to Amazon and purchase the book `Water Based Screenprinting`.
Equipment and supplies can be obtained from specialist suppliers, and
you can easily make some of the printing frames yourself. Painting by numbers can be a very absorbing hobby for some people. If
you have the artistic skill, why not design pictures for those less
talented who like the idea of painting, but need a helping hand? A
painting by numbers kit, properly packaged and sold through art shop
supplies, hobby catalogues and numerous other outlets, could turn into
a very lucrative business. Personalised storybooks for children is an idea that caught on a few years ago and still remains popular today. If
you can write, illustrate and tell a good story, one that appeals to
the imagination of young children, then you have the potential to start
a good business. Initially, a home computer and inkjet printer can be
used to help you get started. Adding a child`s name and picture to a
story, using a suitable software package, should be straightforward
enough. The hard part is marketing and selling the books. Mail order
advertising is one option. Another is selling through party plan, or
bookshops willing to take orders for you on commission. Specialise in designing and printing menus for pubs and restaraunts. Produce
a competitive price list and samples for mailing direct to potential
customers, or canvas local businesses first to test your ideas and
designs. If successful, you could eventually offer a print and mail
service to customers nationwide. A printed book of poems or speeches for special occasions makes a simple, but effective mail order idea. Advertise
in national newspapers and magazines to gain the best response. Test
the market first using tried and tested mail order methods. (see
`Secrets of Super Success in Mail Order`) Start a novelty advertising firm to promote businesses in your area. Using
a hot foil press, various designs and wording can be printed on to
blank pens, matchbooks, diaries, coffee mats, motor tax disk holders,
key fobs and numerous other novelty items. Equipment and suppliers are
often advertised in the Exchange & Mart and various business ideas
magazines. To gain orders, canvas businesses, clubs, pubs and any
commercial or industrial firm that may be interested. Alternatively,
compile a mailing list and send out brochures by direct mail. Produce a range of prints of dogs, cats and horses for animal lovers. Pictures
could be based on detailed pencil sketches or colourful soft pastels.
Alternatively, oil paintings or watercolours can be used for the
original design. Sell prints unframed by mail order from a catalogue.
Framed or mounted prints can be sold through art shops. Start a screenprinting service specialising in promotional t-shirts. Art
colleges generally have courses in screenprinting and fabric printing
where you can quickly learn the skills involved. You could start your
business with simple homemade equipment and purchase the other tools
required. Once established, more professional equipment can be obtained
to increase quality and output. T-shirts can be used as fundraisers for
clubs, as well as promotional work. In these cases they`re usually
printed in quantity. 25 to 50 prints on average, sometimes a lot more.
Charging around £3 profit per shirt means the profits soon add
up. To find out more about screenprinting, search for ‘Screenprinting’
on the internet or see what books are available from Amazon.com. or Amazon.co.uk Design and print a range of academic and sports certificates for clubs, schools and training centres. Your
home computer and inkjet printer is all you need to get started. When
possible, also obtain a laminator for laminating certificates up to A4
size, and a guillotine for trimming the edges. Promote your designs and
a custom design printing service by direct mail to suitable prospects. Produce a range of classic car prints and sell by mail order. You
could sell your designs through classic car magazines. If successful,
use the same method to produce a set of prints illustrating performance
cars and racing cars. High quality photographs and stylish
illustrations of cars are always popular with car enthusiasts. Design and print bookmarkers for souvenir shops. Most
popular tourist attractions have their own souvenir shop. You could
produce designs that promote each attraction on to bookmarkers made of
vinyl, plastic or leather using a hot foil printing device. The shops
will then sell these to customers, making an excellent reminder of
their visit. For details on where to obtain equipment and supplies,
check out the Exchange & Mart and printing trade directories,
available at your local reference library. Start a business reproducing prints of famous old buildings. These
could be loosely sketched drawings or in the style of a detailed
architectural plan or perspective view. Sell them by direct mail to
architects and interior designers or through selected retail outlets. Print and sell a range of signs suitable for commercial and industrial use. These
might include signs such as `No Smoking` `No Parking` `Private Keep
Out` `Staff Only` `No Admittance` `Representatives by Appointment Only`
etc. Send a catalogue and price list to potential buyers in the
commercial and industrial sectors. Set up a screenprinting service that prints magnetic vehicle signs. Many
small businesses use small magnetic signs that stick to their vehicle`s
side panels or doors. Driving schools, plumbers, electricians, mobile
mechanics, window cleaners etc., are just some of the wide range of
potential customers you would be catering for. Design and print humorous signs for the workplace. Funny
poems, quotations and posters announcing new rules and regulations, are
just some of the ideas that come to mind. Colourful caricatures of
management figures with witty descriptions are another possibility. A
suitable range of designs can be packaged in cellophane and sold
through various outlets, such as gift and souvenir shops.
Alternatively, canvass shops and offices with framed and unframed
samples.
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